Key Words

Packaging:
You can gather the files you’ve used, including fonts and linked graphics, for easy handoff to a service provider. When you package a file, you create a folder that contains the InDesign document (or documents in a book file), any necessary fonts, linked graphics, text files, and a customized report. This report, which is saved as a text file, includes the information in the Printing Instructions dialog box; a list of all used fonts, links, and inks required to print the document; and print settings.

Preflight:

a term used in the printing industry to describe the process of confirming that the digital files required for the printing process are all present, valid, correctly formatted, and of the desired type. The term originates from the pre-flight checklists used by pilots. The term was first used in a presentation at the Color Connections conference in 1990 by consultant Chuck Weger.

Working Smarter with Photoshop and Illustrator

1.       If you move smart objects from Illustrator to Photoshop or vice versa, be careful when making adjustments because they objects are now linked so if you change it in one program you will change it in another too.

2.       Using actions can help you record your steps and help you keep track of what you have completed during you designing project.

3.       The more you experiment with your design, the better your design will be.

4.       It is very easy to mirror images because of the use of paths.

5.       Placing files will help you keep the original quality of the file from one program to another.

Brouchure

My brochure is a trifold and full-color piece. The content of the brochure about The Notorious MSG is pretty vague and hard to tell if they are promoting health or if they are trying to teach you ghetto assault training. Either way, they should have had a more clear direction and a less confusing design. Your eyes don’t know where to look when you first see the brochure, and their type and layout are so sporadic that you can’t tell what to read and at what objecting you’re supposed to be looking. They need to have a more direct line of information, instead of trying to promote more than one thing at a time on one small piece of paper.

Advertisement

This is a McDonald’s advertisement that was in India. The line reads “Just opened, near Kimaya Kothrud. I’m lovin’ it.”

It is definitely a statement advertisement because of the dipction of baby Ronald McDonald. It’s also pretty scary, if you ask me. I would have gone with something more subtle and used a celebrity like they have previously done, but appearently scaring coustomers is the way to go in India. With baby Ronald laying on a white blanket, his skin blends in and you can hardly see his outline. Also the black lines coming down from his eyeliner makes him look like the Japanese baby from The Grudge, which is a look that no fast food joint should ever strive for.

Sorry 'bout it.

So, I unfortunately keep forgetting about my blog each week.

The postcard assignment this week was pretty fun. I liked that we had free reign to do pretty much whatever we wanted to do. It was a really good idea for us to be able to be creative as well.

Masking, on the other hand, has been a nightmare for me. It may have a little something to do wit the fact that I am technologically illiterate probably doesn't help with that either. Listening to Dr. E then trying to implement that on my assignment was just not going so well.

Photo Composition

Sorry for the lateness of my blog post, its been a hectic few days with me being out of town welcoming my new niece, Allie Claire!!

Leading Lines:

I feel like this is a great example of leading lines because of the dirt road. The two separate lines lead your eyes straight to the couple walking down and draws your attention directly to them and the love they have for each other, which is the sole purpose of an engagement shoot. This photo is in JPEG format and is lossy. 

Simplicity:

This photo captures plain simplicity because its main focus in the engagement ring on the barbed wire fence. There are also elements of subject background because of the hay bale in the distance that give it another element of composition. This photo is in JPEG format and is lossy.  

Centering:

The mother and her two precious sons is a perfect example of centering to me. The main focus is the family and that is exactly where your eyes are drawn. There are also elements of subject background here as well because of the grain silo behind the three. This photo is in JPED format and is lossy. 

Good and Bad Examples

I think it may be rather obvious that the above logo is my example of a bad logo. The designer tried to go with an old marquee theme and used way too many textures and the colors are pretty violent. The different fonts that were used are pretty terrible as well. The logo isn't proportionate and has no flow or direction. 

The Beeline logo is a great example of good design. It is clean and simple and the focus is on the name of the company, which is the whole purpose of a logo. The colors are fitting and there is a good flow throughout. Giddy Up Glamour should definitely take some pointers from the graphic designers at Beeline.