I think it may be rather obvious that the above logo is my example of a bad logo. The designer tried to go with an old marquee theme and used way too many textures and the colors are pretty violent. The different fonts that were used are pretty terrible as well. The logo isn't proportionate and has no flow or direction.
The Beeline logo is a great example of good design. It is clean and simple and the focus is on the name of the company, which is the whole purpose of a logo. The colors are fitting and there is a good flow throughout. Giddy Up Glamour should definitely take some pointers from the graphic designers at Beeline.
Great job Kelsey! You are right. The first logo you listed is too busy and full of bad typography. I like the beeline logo. Very crisp and simple. Keep up the good work.
ReplyDelete