Monday, April 23, 2012

Advertisement


This is a McDonald’s advertisement that was in India. The line reads “Just opened, near Kimaya Kothrud. I’m lovin’ it.”

It is definitely a statement advertisement because of the dipction of baby Ronald McDonald. It’s also pretty scary, if you ask me. I would have gone with something more subtle and used a celebrity like they have previously done, but appearently scaring coustomers is the way to go in India. With baby Ronald laying on a white blanket, his skin blends in and you can hardly see his outline. Also the black lines coming down from his eyeliner makes him look like the Japanese baby from The Grudge, which is a look that no fast food joint should ever strive for.

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