Key Words

Packaging:
You can gather the files you’ve used, including fonts and linked graphics, for easy handoff to a service provider. When you package a file, you create a folder that contains the InDesign document (or documents in a book file), any necessary fonts, linked graphics, text files, and a customized report. This report, which is saved as a text file, includes the information in the Printing Instructions dialog box; a list of all used fonts, links, and inks required to print the document; and print settings.

Preflight:

a term used in the printing industry to describe the process of confirming that the digital files required for the printing process are all present, valid, correctly formatted, and of the desired type. The term originates from the pre-flight checklists used by pilots. The term was first used in a presentation at the Color Connections conference in 1990 by consultant Chuck Weger.

Working Smarter with Photoshop and Illustrator

1.       If you move smart objects from Illustrator to Photoshop or vice versa, be careful when making adjustments because they objects are now linked so if you change it in one program you will change it in another too.

2.       Using actions can help you record your steps and help you keep track of what you have completed during you designing project.

3.       The more you experiment with your design, the better your design will be.

4.       It is very easy to mirror images because of the use of paths.

5.       Placing files will help you keep the original quality of the file from one program to another.

Brouchure

My brochure is a trifold and full-color piece. The content of the brochure about The Notorious MSG is pretty vague and hard to tell if they are promoting health or if they are trying to teach you ghetto assault training. Either way, they should have had a more clear direction and a less confusing design. Your eyes don’t know where to look when you first see the brochure, and their type and layout are so sporadic that you can’t tell what to read and at what objecting you’re supposed to be looking. They need to have a more direct line of information, instead of trying to promote more than one thing at a time on one small piece of paper.

Advertisement

This is a McDonald’s advertisement that was in India. The line reads “Just opened, near Kimaya Kothrud. I’m lovin’ it.”

It is definitely a statement advertisement because of the dipction of baby Ronald McDonald. It’s also pretty scary, if you ask me. I would have gone with something more subtle and used a celebrity like they have previously done, but appearently scaring coustomers is the way to go in India. With baby Ronald laying on a white blanket, his skin blends in and you can hardly see his outline. Also the black lines coming down from his eyeliner makes him look like the Japanese baby from The Grudge, which is a look that no fast food joint should ever strive for.